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They also run campaigns on subjects intended to interest a young market, such as mental health, the environment and political matters. According to LadBible, the campaign reached 36 million people and had 823,000 engagements. The “Everyday Heroes’ video series racked up nearly 5m views and reached 11 million people.
We are a voice and identity for a community approaching a billion.
At the back end of 2016, the brand drew its first line in the sand in this space with the ‘U OK M8’ campaign, looking to tackle the issue that suicide is the single biggest killer of British men under the age of 45. It worked with men’s mental health charity Calm which brought to the table research claiming that 41% of the men who contemplated ending their lives – never actually spoke to anyone about it. Then, back in 2016, it was (at the time) marketing director Mimi Turner who was charged with turning around this perception, even jumping on the radio to deny LadBible was a sexist. She did concede it time to “scale up” the content on the site, and do something more meaningful.
LADBIBLE GROUP BECOMES BIGGEST MEDIA AND ENTERTAINMENT CREATOR IN THE US
LADbible is a social media and entertainment company based in London and Manchester, United Kingdom. The publisher has come a long way in a short time, once a Facebook page in the void left by what do we mean by currency and foreign exchange the collapse of lad mags, epitomised by weekly features such as Cleavage Thursday or Bumday Monday, which are purged from the archives. At the time, social community Everyday Sexism said LadBible exuded “a culture of misogyny sickeningly disguised as ‘banter’.”
The latest entertainment news, TV, showbiz Tesla aktie stories and gossip from the UK and worldwide. Editorially, this hub touches on mental health, suicides, celebs and role models talking about their depression. Heneghan admits this campaign, which won The Drum Dadi Award Grand Prix in 2017 (picked up by Mai), had to be relatable to the audience.
- LADbible Group publishes original and acquired content,[21][22] including editorial, video, and documentary material, some of which is broadcast live.
- LadBible’s creative agency Joyride, working with Smirnoff, is exploring what it really means to be a lad, exploring different aspects of nightlife with an exclusive lens looking to highlight minority communities including LGBTQ+ and disabled people.
- That social power, they say, equates to 1 billion monthly views and 62 million followers across its social portfolio.
- In 2016, LADbible Group, launched an in-house creative agency, Joyride, to offer advertising on their online platforms.
- At the back end of 2016, the brand drew its first line in the sand in this space with the ‘U OK M8’ campaign, looking to tackle the issue that suicide is the single biggest killer of British men under the age of 45.
Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become one of the biggest social publishers in the world with a global audience approaching a billion. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites including LADbible, UNILAD, Tyla, SPORTbible and GAMINGbible.
The work was built upon by the editorial team in Manchester and the marketing team led Stephen Mai for the next few years, until his departure for Boiler Room. We are AMV BBDO – a creative agency full of talented, hard-working, down-to-earth people who obsess about creating Big Ideas that 𝚛̲𝚎̲𝚊̲𝚕̲ people… Coming along for this ride just now is brands and groups including Smirnoff, a handful of government departments, Netflix, RNLI (who claim LadBible content saved six lives), Braun, Adidas, Halifax, McDonald’s, Sony Pictures, Disney, Unilever, Cancer Research UK and Dominos. Following a year of huge milestones and unprecedented growth, LADbible Group now have the highest reach on social out of all entertainment creators in the US, beating the likes of Netflix and Buzzfeed, as well as topping the leaderboard in the UK for original and sponsored Facebook videos. In 2016, LADbible Group, launched an in-house creative agency, Joyride, to offer advertising on their online platforms. The LADbible project started in January 2012 when the channel published their first Facebook post which achieved over 75,000 interactions.
In 2014, LADbible’s Facebook page had almost 2 million likes and was attracting over 5 million unique users every month.[12] By November 2015, this number had increased more than 400% to 10.6 million followers on Facebook.[10] This continued to grow to more than 24.3 million followers in May 2017. That social power, they say, equates to 1 billion monthly views and 62 million followers across its social portfolio. Today’s headlines and latest breaking news from the UK and around the world. From feel good stories to unbelieveable real life events, we’ve got the latest community stories. The Drum’s deputy editor Cameron Clarke paneled an Advertising Week Europe session on social good campaigns where LadBible delved into a deeper discussion around their role developing meaningful campaigns. Among a slew of celebrities getting behind the campaign was former vice president Al Gore, the first honorary citizen of the isle.
Over the last year, LadBible has been picking up awards left, right and centre for its social good pursuits, in particular, by creating a dialogue around mental health in young men and raising awareness of ocean plastic pollution. This is part of its mission to build a ‘Positively Social’ platform that can harness an audience to effect change. It was time to listen to the audience that was quickly approaching 40% women, notably now with women sharing more LadBible content than men. Among its research efforts, it took to Instagram to ask the audience which issues they care deepest about. Mental health was the audience’s biggest concern, followed by the environment, and politics.
British actor Judi Dench also became its queen and helped encourage members of the public to sign up for citizenship as the group tried to get the United Nations to identify the Plastic Isle as a state. The drive was developed with help from the Plastic Oceans Foundation who said it served as a “powerful tool for awareness”. Next in the tube was a collaboration with AMV BBDO who conceived the Trash Isles.
It has been widely recognised across the industry for its impactful and perception-changing campaigns. LadBible’s creative agency Joyride, working with Smirnoff, is exploring what it really means to be a lad, exploring different aspects of nightlife with an exclusive lens looking to highlight minority communities including LGBTQ+ and disabled people. To date, it has shined a spotlight on the wisdom of a toilet attendant, a female bouncer, and two trans people, one a bodybuilder, the other a bartender and ran a series of articles about new lad culture. LADbible Group, one of the biggest social publishers in the world, with an audience approaching a billion has now become a firm favourite for US social audiences and its reach is ever increasing across the world.
According to Tubular Labs, the world-leader in social video analytics and sponsored video intelligence, LADbible Group is also the third largest UK media property globally across Facebook and YouTube with an average of 184m viewers per month. Beating the likes of Daily Mail, Barcroft Media, Channel 4 and Jungle Creations, LADbible Group’s flagship brand LADbible also took to top spot in the UK. LADbible’s teletrade analytics on the app store biggest awareness campaign to date, ‘Trash Isles’, was designed to highlight the global problem of plastic pollution in oceans. LADbible Group publishes original and acquired content,[21][22] including editorial, video, and documentary material, some of which is broadcast live. Their content covers entertainment and celebrity interviews, as well as news and current affairs.
Its idea to demonstrate just how much plastic is in the oceans by showing that the north Pacific Ocean hosts enough waste plastic to create a state almost the size of France. Now a few years and award wins down the line, Peter Heneghan, head of communications at LadBible told The Drum, “as a brand we have been constantly evolving”. For the last few years it has operated under the mantra “With Social Power Comes Social Responsibility”.